BSN, a world leader in fitness supplements, has unveiled its latest ad campaign for their Syntha-6 protein shake. The campaign, entitled Strength for the Journey, features two world class athletes as spokespeople.
One is UFC champion Cain Velasquez (Syntha-6 is the official protein supplement of the UFC) and the second is none other than international FITNESS MODEL Jennifer Nicole Lee.
The forty second video focuses on, as the campaign name would suggest, the journey rather than the final destination. JNL is certainly no stranger to the difficult road facing women who wish to follow in her footsteps.
Not always the toned, internationally recognized, fitness celebrity she is today, Jennifer Nicole Lee struggled for many years with emotional eating and body image hurdles. It was not until after the birth of her second child that she really started down the hard road that lead her to health, happiness and success.
“Many people think I was born like this-in shape and always happy. I wanted to show that I have the weight loss journey, that I have done it, and I know what it feels like to be out of shape and heavy – and not happy with my own body images. I suffered too, just like many women and new moms out there today, with not loving my own body.”
“I would like to dedicate this video to all those suffering in their own unhealthy bodies,” says JNL. “May it inspire you to be the best you can be, one day at a time and to have the strength for the journey.”
Since achieving her fitness goals JNL has become a world renown fitness celebrity, author, and motivational keynote speaker who prides herself on helping other women reach healthier happier lives.
Her latest hard copy book: The Jennifer Nicole Lee Fitness Model Diet Book: JNL’s Fitness Model Secrets To a Sexy, Strong, Sleek Physique. Is available at http://www.JNLFitnessModelDiet.com
You can watch JNL’s Strength for the Journey ad go to:
http://www.youtube.com/watch?v=CHGXCbPi0C0&feature=channel